About this workshop
This two-hour workshop will cover four areas:
1. Get started: Understand e-commerce and how to set up your online store.
2. Find customers: Learn how to promote your products and turn interest into sales.
3. Run your business: Manage stock, payments, orders and deliveries.
4. Grow your business: Track sales, understand what works and make better decisions.
Practical learning
- Where fitting, we will use Tambala Market to demonstrate how marketplaces works in practice.
- Participants will see how to set up an online store, list products, manage orders and use sales information. We will also explore how people without products of their own can participate in e-commerce through affiliate marketing and by helping businesses sell online.
The skills covered can be applied across different online selling platforms.
Who it’s for
Farmers, food processors, agricultural input suppliers, traders, agribusiness owners and people working in the agriculture sector.
The workshop is also open to university students, recent graduates, young professionals and anyone interested in online business, including those who want to earn by promoting products or helping other businesses sell online.
No previous e-commerce experience is required.
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