Our mission
To help more businesses reach customers, sell and grow through technology.
About 25 Points
We run Tambala Market in Malawi, work with partners to help small businesses reach customers and make sales online, and build websites, apps and online tools for organisations.
Our experience spans running a live marketplace, helping small businesses reach customers and building digital products. We built and run Tambala Market in Malawi, and have delivered school portals, event platforms and websites for organisations in Malawi and the United States.
Leadership
Founder & CEO
Jackson is an economist and the founder of 25 Points. His experience spans Malawi, Uganda and the United States, across product development, agricultural finance, research, data, programme implementation, teaching and consulting. In Malawi, he worked with the Ministry of Agriculture and with GIZ, the German development agency, on programmes related to agriculture and finance. His work in Uganda included research around financial literacy and entrepreneurship, while in the United States he worked in research, teaching and consulting while completing his Master's in International and Development Economics at the University of San Francisco. Today, he leads 25 Points and Tambala Market, building digital products and platforms that help businesses reach and serve their customers. His current work is focused on digital commerce, market access and making technology more useful in the everyday relationship between businesses and the people they serve.

To help more businesses reach customers, sell and grow through technology.
A world where every business has the chance to grow.
Solve real problems.
Make things easy to understand and use.
Help those who face barriers to getting started.
Listen, share ideas and build with others.
Be honest and keep our promises.
Learn from people and improve as we go.
We agree what needs to change, what we will do, what it will cost and when it will be ready.
We share progress and try things with you, so you have a say as the work takes shape.
We help people get started and agree what support comes next. We listen to feedback and improve as people use what we build.
Want to sell on Tambala Market, support small businesses or build a website, app or online tool? Tell us what you have in mind.