Case Study — Flagship Product

Tambala Market

A Malawi-first marketplace we designed, built, and operate. Sellers get digital storefronts, local payments, and order management. Buyers get a trusted place to shop products, book stays, and buy tickets.

https://www.tambalamarket.store/

Tambala Market site preview

Snapshot

At a glance

Product
Tambala Market (25 Points flagship)
Location
Malawi
Industry
E-commerce, multi-vendor marketplace, local commerce, events, hospitality, and digital payments
Project Type
Full-stack marketplace platform, seller operating system, buyer commerce experience, admin and growth tooling
Users
Buyers, sellers (small businesses, informal traders, farmers, artisans, importers, wholesalers), and internal teams managing verification, product quality, campaigns, seller support, analytics, payouts, bookings, events, and marketplace growth
Platform
Multi-vendor marketplace with buyer, seller, admin, content, and growth roles
Technology Focus
Next.js, React, TypeScript, OneKhusa, Resend, PWA, mobile app architecture, and more

The Solution

25 Points built a full-stack commerce platform that combines the reach of a marketplace with the control of a branded seller storefront — all running on local payments, flexible delivery, and verified trust.

Before

Selling and buying online was fragmented

  • Sellers had to build websites, integrate payments, manage hosting, and stitch separate tools together.
  • Buyers relied on informal social commerce with no verified sellers, order tracking, or reliable refunds.
  • Operations were scattered across social media, spreadsheets, and manual follow-up.
After

One marketplace built around Malawi's commerce

  • One marketplace with branded storefronts, so sellers can sell online without building their own websites or payment stacks.
  • Local payments and delivery built around how business is done in Malawi: mobile money, bank transfers, seller delivery, couriers, and pickup points.
  • Verified sellers and moderated listings so buyers can shop, book stays, and buy tickets with confidence.
  • Multi-vertical expansion beyond products into event ticketing, short-term stays, venues, and auctions.
  • Admin, analytics, campaigns, and payout tools that let Tambala Market grow supply, demand, and operations from one place.

Product Preview

Inside the platform

A walk through the Tambala Market experience: from discovery and deals to checkout, fulfilment, and platform expansion into events and stays.

01 / 07

Top Picks — curated featured products on the marketplace homepage.

Top Picks — curated featured products on the marketplace homepage.
Click to zoom

Screenshots use demo or anonymized data. No real buyer, seller, payment, or private transaction records are shown.

Featured Workflow

Seller Onboarding → Commerce → Events → Stays

This workflow shows how Tambala Market supports sellers, event organisers, and hosts from listing creation to fulfilment, check-in, and payout.

01

Seller Registration

A seller creates an account and submits verification documents.

02

Verification

The Tambala team reviews and approves the seller for marketplace access.

03

Product Setup

The seller adds products, configures stock, pricing, delivery options, and organises collections.

04

Storefront Launch

The seller shares their branded storefront URL to reach buyers.

05

Buyer Discovery

A buyer searches or browses the marketplace and views product details.

06

Checkout

The buyer adds items to cart and completes checkout using local payment options.

07

Order Fulfilment

The seller manages fulfilment, updates order status, and coordinates delivery or pickup.

08

Payout

After successful fulfilment, the seller receives payout from the platform.

09

Event Creation

An organiser creates an event, sets ticket tiers, schedules, and venue details.

010

Ticket Sales

Buyers purchase e-tickets, receive receipts, and get QR-coded tickets for entry.

011

QR Check-in

Staff scan tickets at the gate to validate entry and track attendance.

012

Stay Listing

A host lists a property, sets availability, pricing, house rules, and photos.

013

Booking & Payout

Guests book stays, hosts manage check-ins, and receive payouts after checkout.

This workflow connects products, events, and stays into one commerce platform, giving sellers, organisers, and hosts a single operating system for reaching buyers and guests.

Key Modules

Platform capabilities by role

Multi-vendor Marketplace

A central marketplace for buyers to discover products, events, stays, and auctions from verified sellers across Malawi.

Seller Storefronts

Branded seller pages with shareable URLs, custom banners, collections, and product catalogues for independent seller identity.

Payment Integration

OneKhusa integration for mobile money and bank transfers, with order-linked payment tracking and reconciliation.

Seller Dashboard

A workspace for sellers to manage products, orders, stock, delivery, promotions, analytics, and storefront settings.

Buyer Dashboard

A buyer hub for order history, tickets, bookings, wishlist, saved collections, and transactional notifications.

Event Ticketing

Event creation, ticket sales, receipts, issued tickets, check-in tools, and event analytics for marketplace expansion.

Bookings & Auctions

Support for stays, venues, properties, availability, and auction workflows with bidding, buy-now, and watchlists.

Admin & Growth Tools

Verification workflows, product moderation, campaign management, analytics, seller support, and marketplace operations.

Value Delivered

Why it matters

  • Shared commerce infrastructure — products, events, stays, venues, and auctions in one marketplace.
  • Seller independence — storefronts, payments, orders, and delivery without building separate systems.
  • Buyer trust — verified sellers, local payments, and order tracking instead of informal social commerce.
  • Operational control — verification, moderation, campaigns, analytics, and payouts from a single admin workspace.
  • Growth foundation — modular architecture and mobile-first design ready for new verticals and scale.

Technical Foundation

Built for scale and growth

Built with Next.js with App Router, React, TypeScript, Tailwind CSS, Authentication, Cloud Functions, Vercel, OneKhusa, Resend, Google Analytics, Jest, Playwright, PWA, mobile app architecture and more.

The platform was designed for ongoing expansion, seller growth services, and mobile-first commerce experiences across Malawi.

Building a complex digital platform or operational system?

Tambala Market shows how 25 Points designs, builds, launches, and operates production-ready digital systems with real users, payments, workflows, dashboards, and continuous improvement.